About This Course
Lithan’s Email and Content Marketing enables the student to master content strategies, the role of content in inbound marketing and execute content and email marketing campaigns.
The module consists of the following sessions:
Concept Sessions, in which the student will understand content planning and creation, content promotion and optimization, Email Marketing fundamentals, implementation and optimisation of email campaigns, and marketing automation. The student will also perform several assignments under the guidance of expert Instructors.
Mentoring Sessions, in which the student will create and execute Email and Content Marketing projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.
Classes StartFeb 21, 2020
Classes EndMay 16, 2020
Estimated Effort12 hours