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RETSF-Digital Commerce Foundations Lithan

Acquire an understanding of digital marketing tools, concepts & channels and learn how to develop and manage an ecommerce site and execute basic digital marketing campaigns to promote products

Enrollment in this course is by invitation only

About This Course

Lithan’s Digital Commerce Foundations enables the Learner to master basic digital marketing & ecommerce Skills by introduction to various digital marketing channels and ecommerce platforms. A Learner learns the requisites of an ecommerce business and ecommerce management, including uploading product details online, setting up online payments, inventory and supply-chain management and delivery of products. They will also be able to set up ad campaigns on Google Ads & Facebook and e-mail marketing campaigns, to promote their products.

This course is divided into two types of sessions – Knowledge and Skill sessions.

During the Knowledge sessions, the learner will perform e-learning, assignments and attend flipped class sessions

During the Skill sessions, the learner will perform a simulated or real-time project and attend mentoring sessions

  1. Course Number

  2. Classes Start

    Apr 24, 2019
  3. Classes End

    Jun 08, 2019
  4. Estimated Effort

    12 hours