NICF Search Engine Optimisation & Marketing Lithan

About This Course

Lithan’s Search Engine Optimisation and Marketing enables the student to master SEO strategies, understand the role of content in SEO and execute outbound campaigns in Google Adwords.

The module consists of the following sessions:

Concept Sessions, in which the student will understand Search Engine optimisation strategies and techniques, keyword research, role of Content in SEO, on-Page and off-Page Optimisation and how to execute and analyse Google Adwords Campaigns. The student will also perform several assignments under the guidance of expert Instructors.

Mentoring Sessions, in which the student will create and execute SEO & SEM projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.